Marketing with Empathy
Newsletters, Social Media, Web Copy and SEO for Wellness-Aligned Businesses and Nonprofits
Before planning a campaign or website, you need to understand your audience. Use this worksheet to help you figure it out.
Marketing with Empathy
Are you on a mission to support greater mental health, social justice, and creative, meaningful work in our communities?
I’m a writer with a storytelling style and sharp SEO skills who knows how to make audiences feel seen, supported, and inspired.
How can I Help?
Writing and Editing Services
You take care of the teaching and leave the writing to me. Hire me to write bios, newsletters, or web pages that compel potential students to register for classes.
Planning and Strategy Services
Step-by-step guidance for establishing a specialty and attracting students and work that’s the right fit for you. I can help you get started, or review what you’ve already got going.
Free Community Vision Worksheet
To build community, you need to to understand what you have to offer and what your people need. This free worksheet guides you through the six questions you need to answer to manifest your ideal community.
Not sure where you’re blocked?
Book a free 30-minute call and I’ll help you chart a path forward.
Hi. I’m Wendy.
I rescue wellness entrepreneurs from marketing frustration so they can build beautiful communities and sustainable businesses.
Hire me to write your content, or show you how to manage your marketing.
I’ve got two decades’ of experience in marketing and wellness to share.
I have a Reiki and Yoga business and contracted Wendy to help me with new outreach materials and strategy. I was very impressed with Wendy's creativity, professionalism and attention to detail. The package she provided far exceeded my expectations. Her suggestions are not only creative but also practical and she does it all with patience and kindness.
Virginia Paquete, Blissful Path Healing and Yoga
Wendy's skills with social media have tremendously expanded the audience of Yoga Outreach. Combined with her exceptional writing, Wendy's marketing efforts have expanded our network and reach from being a locally-based organization to an organization with national and international reach. I highly recommend her services and find her warm, friendly, and easy to work with.
Farah Nazarali, Board Member, Yoga Outreach
I was surprised it took just one conversation with Wendy for her to provide a SWOT analysis that demonstrated her immediate understanding of where I was in my business, my strengths and most importantly where I was falling short. Her analysis provided clarity and actionable next steps that allowed me to move me forward.
Drew Climie, Life Coach, Yoga Teacher, drewclimie.com
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Yoga Marketing Tips
Using Personas in Yoga Marketing
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Beginner’s Mind in Yoga Promotions
To write good copy for your social media promotions, your website, your blogs - you need to stop being yourself. Yes. It’s true. Don’t be yourself. Be your yoga student. You need to take yourself back to a state of beginner’s mind in yoga promotions or you won’t...