Marketing with Empathy
Newsletters, Social Media, Web Copy and SEO for Wellness-Aligned Businesses and Nonprofits
Start Here
Before planning a campaign or website, you need to understand your audience. Use this worksheet to help you figure it out.
Marketing with Empathy
Are you on a mission to support greater mental health, social justice, and creative, meaningful work in our communities?
Me too!
I’m a writer with a storytelling style and sharp SEO skills who knows how to make audiences feel seen, supported, and inspired.
How can I Help?
Writing and Editing Services
You take care of the teaching and leave the writing to me. Hire me to write bios, newsletters, or web pages that compel potential students to register for classes.
Planning and Strategy Services
Step-by-step guidance for establishing a specialty and attracting students and work that’s the right fit for you. I can help you get started, or review what you’ve already got going.
Free Community Vision Worksheet
To build community, you need to to understand what you have to offer and what your people need. This free worksheet guides you through the six questions you need to answer to manifest your ideal community.
Not sure where you’re blocked?
Book a free 30-minute call and I’ll help you chart a path forward.
About Me
Hi. I’m Wendy.
I rescue wellness entrepreneurs from marketing frustration so they can build beautiful communities and sustainable businesses.
Hire me to write your content, or show you how to manage your marketing.
I’ve got two decades’ of experience in marketing and wellness to share.
Testimonials
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Yoga Marketing Tips
Using Personas in Yoga Marketing
And Grow Your Online Community I imagine many yoga teachers and wellness practitioners hear “target audience” and imagine a room full of smarmy mad men zeroing in on their next gullible victims. But I’m a yoga teacher and mental health advocate, and I love creating...
Don’t Promote Yoga Classes, Offer Community
Of course, you want your yoga business to succeed. It’s your baby, your life’s passion, your san kalpa! But who knew you’d have to put so much effort into promoting your yoga classes? And, (eek!) yourself!?! You might get over the icky feeling if your yoga promotions...
Beginner’s Mind in Yoga Promotions
To write good copy for your social media promotions, your website, your blogs - you need to stop being yourself. Yes. It’s true. Don’t be yourself. Be your yoga student. You need to take yourself back to a state of beginner’s mind in yoga promotions or you won’t...