Using Personas in Yoga Marketing

Using Personas in Yoga Marketing

And Grow Your Online Community I imagine many yoga teachers and wellness practitioners hear “target audience” and imagine a room full of smarmy mad men zeroing in on their next gullible victims. But I’m a yoga teacher and mental health advocate, and I love creating...
Cats Can’t Use Yoga for Habit Change

Cats Can’t Use Yoga for Habit Change

The first day Rosie pooped on the office floor was probably a reaction to change.  That’s what the vet said. My husband was also pretty sure. The night before he’d taken away one of the two litter boxes.  For the first few weeks after adopting Rosie, our other...
When to Break Social Media Rules

When to Break Social Media Rules

The algorithm is a hungry beast, with a bottomless stomach for content. It feeds on consistency, novelty, trends, growth – much like capitalism. Meaning that if you don’t post every day with trending hashtags, the algorithm won’t even show your post to anyone. But if...